What's In A Name?

If a group of birds is a flock, a group lions is a pride, and a group of whales is a pod, what is a group of small business owners? What if the businesses range from carpenters to screen printers, florists to chocolatiers to artists? What if the group includes enthusiasts, dreamers, and other professionals as well as business owners? What do they have in common? How are they different from other industries and people?

At the heart of it, the thing all these folks have in common is…